Jiří Machala

Jiří is an expert in brand marketing, brand strategy creation and brand management. He gained deep marketing experience while working for a multinational FMCG corporation, where he was responsible for global and local brand marketing, strategic and operative brand management, the creation of advertising campaigns and several entrusted key product portfolios. He also created portfolio strategies and oversaw the launch of new marketing mixes on global (headquarters in the UK), regional (CEE) and local (CZ and SK) levels. Jiří also has experience in managerial and financial accounting, controlling, and corporate financial management. At KPMG, Jiří has been involved in the creation of branded customer experience aboard (ME area), being responsible for the creation of a brand and its elements for a project involving brand positioning and customer experience activation.

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Past training courses