Tax pitfalls of marketing costs for financial institutions

Who are the intended participants?

• Managers of financial institutions who are responsible for tax management and planning.
• Tax specialists dealing with operational problems when deciding on the tax treatment of marketing events or loyalty programmes aimed at clients or distribution networks.
• Managers and marketing specialists proposing strategies and individual promotional events.

Programme

• Motivational campaigns of the “free gift” type for new and existing clients in connection with income tax and VAT
  • pitfalls and problems from a tax point of view
  • examples from practice.
• Marketing sweepstakes (prize drawings) and related tax aspects
  • organisation and set up
  • taxation of prizes.
• Customer loyalty programmes and their tax environment
  • popular loyalty programmes
  • relationships with programme partners
  • vouchers and their tax regime
  • examples from practice.
• Motivational programmes for distribution networks and their tax environment
  • non-monetary commissions
  • economic employer concept.

Benefits

By participating in the course, you will:

• Gain an overview of the current interpretations of the tax administration as well as the market’s approach to various marketing activities and sweepstakes taking place within the financial sector.
• Become familiar with pitfalls and problems which you may encounter when organising customer loyalty programmes for the banking and insurance sector.
• Find out how to effectively set up remuneration schemes for distribution networks.
• Try out your newly gained insight on practical examples and thus be able to apply this experience in your work.