Tax treatment of marketing activities: what deserves our attention?

Who are the intended participants?

• Tax specialists.
• Heads of finance and accounting departments.
• Marketing managers and specialists.
• Anybody who wishes to better understand the nature of marketing activities and gain insights from practice.

Programme

• Free-of-charge gift campaigns from an income tax and VAT perspective.
• Things to remember when organising consumer competitions.
• Specifics relating to the deductibility of advertising costs and the recognition of these costs based on the accrual principle.
• Tax treatment of events organised for customers.
• Customer loyalty programmes.
• Costs incurred to promote a company’s name (including costs for a company’s anniversary celebration).

Benefits

After completing the training, you will:

• Better understand the tax aspects of marketing activities, primarily owing to the interactive form of our training.
• Be better aware of the existing tax administration’s interpretations and approaches to various marketing events and competitions available in the market.
• Understand how to apply the relevant tax legislation provisions in practice.
• Know what practical experience with marketing events our tax advisors servicing as your coaches have gained.