Tax treatment of marketing activities: what deserves our attention?

You will learn about tax issues that may arise when organising various marketing events and about any associated risks. Attention will primarily be paid to advertising campaigns by companies involved in trading and manufacturing. For illustration, we will use examples from our practical experience and derive information from the Supreme Administrative Court’s existing case law.

Who are the intended participants?

Tax specialists.
Heads of finance and accounting departments.
Marketing managers and specialists.
Anybody who wishes to better understand the nature of marketing activities and gain insights from practice.

Programme

Free-of-charge gift campaigns from an income tax and VAT perspective.
Things to remember when organising consumer competitions.
Specifics relating to the deductibility of advertising costs and the recognition of these costs based on the accrual principle.
Tax treatment of events organised for customers.
Customer loyalty programmes.
Costs incurred to promote a company’s name (including costs for a company’s anniversary celebration).

Benefits

After completing the training, you will:

Better understand the tax aspects of marketing activities, primarily owing to the interactive form of our training.
Be better aware of the existing tax administration’s interpretations and approaches to various marketing events and competitions available in the market.
Understand how to apply the relevant tax legislation provisions in practice.
Know what practical experience with marketing events our tax advisors servicing as your coaches have gained.