Tax pitfalls of marketing costs for financial institutions

This training course focuses on specific marketing expenses prevalent in the financial services environment. From a tax perspective we will take a look at the typical promotional activities of banks, insurance companies and leasing companies. We will certainly not forget to talk about customer loyalty and motivational schemes for financial and insurance intermediaries.

No dates available. If you are interested in attending the training, please fill the form.

I am interested in attending the training
Course fee: 3 800,- CZK ex. VAT

Who are the intended participants?

  • Managers of financial institutions who are responsible for tax management and planning.
  • Tax specialists dealing with operational problems when deciding on the tax treatment of marketing events or loyalty programmes aimed at clients or distribution networks.
  • Managers and marketing specialists proposing strategies and individual promotional events.


  • Motivational campaigns of the “free gift” type for new and existing clients in connection with income tax and VAT
    • pitfalls and problems from a tax point of view
    • examples from practice.
  • Marketing sweepstakes (prize drawings) and related tax aspects
    • organisation and set up
    • taxation of prizes.
  • Customer loyalty programmes and their tax environment
    • popular loyalty programmes
    • relationships with programme partners
    • vouchers and their tax regime
    • examples from practice.
  • Motivational programmes for distribution networks and their tax environment
    • non-monetary commissions
    • economic employer concept.


By participating in the course, you will:

  • Gain an overview of the current interpretations of the tax administration as well as the market’s approach to various marketing activities and sweepstakes taking place within the financial sector.
  • Become familiar with pitfalls and problems which you may encounter when organising customer loyalty programmes for the banking and insurance sector.
  • Find out how to effectively set up remuneration schemes for distribution networks.
  • Try out your newly gained insight on practical examples and thus be able to apply this experience in your work.